Final productions - website

This is a link to the final website for my production created on an online website builder called Wix.
http://ryparsnips.wix.com/outoftouch 

Final productions - video

This is my final version of my music video to the song "Out of Touch".

Final Productions - Album

This is my album front and back cover:

This is also my insert all completed on Adobe Illustrator:

Evaluation Q4

Question 4 from Ryparsnips

Evaluation - Q3

This is the video of two people who viewed my video and gave me some detailed feedback for me.

In relation to audience theories, I feel that my audience are active, as my audience uses the music video instead of the video using them. This means that my audience uses the music video for gratification and pleasure. In looking at the users and gratification theory, my video is purely ment for entertainment and an escape from the real world.

Evaluation - Question 2

Evaluation - Question 1

Q1 – In what ways does your media product use, develop or challenge forms and conventions of real media products

Throughout the year I have been working on a music video to fit with a piece of music. I decided to choose Hall and Oates- “Out of Touch” as my preferred song. Through the research and planning stage, I looked at different pop videos and covers to inspire my creation of the video itself and also help with my ancillary projects. Music Videos are important to many people as it allows us to actually see the song envisioned to us by the artist through performance, which have worked for the last 40 years.

My A2 coursework does use, develop and challenge the forms and conventions of real media products. The genre of my music video is pop which is developed from the original songs genre. The use of the genre of pop is mainly used for entertainment purposes as the Users and gratification theory by Bloomer and Katz’s states. The genre allows people to enjoy the piece of music and the video but also keeps in the seriousness of the intended story and message either through the performance or the narrative which I feel my music video does. The music that I created my video around also has a sub –genre other than Pop. This other genre is electronic as the song uses different vocal dilations and also voice displacement. This I have tried to incorporate with the overall music video when it came to editing. This was done by using a dissolve effect on some shots. Also I used split screen to place another shot to for the two way chorus and change in sound. This could be interpreted in different ways through Stuart Halls Reception theory where my audience could either agree with my representation of this effect, negotiate this or disagree with this all together. This clip shows this:

Within my video, there is the constant presence of the male artist who is performing and singing parts of the song. This show how I used Laura Mulvey’s Male gaze theory as she argues that females get small recognition in media. This relates to my video as I am the only one present throughout with no gender mix. This can be seen as a disadvantage for my audience as I try to target young teens, male and female so I would feel that this would discourage many female fans to buy this. This could also discourage male fans from watching the video because of the lack of female figures which are described as “eye candy” by Mulvey. However I can also interpreter this as my video challenges the expectations of many people who would expect this feature. Many pop music videos with male artist do feature either female actors or performers as a device to attract a diversity of fans.

As i mentioned, i was inspired by already existing media products. One of which was the actual song which i have loved and find very catchy. Although the original music video is different to my video, i have re imagined and reinterpreted the lyrics of the song to show the feeling to escape from everything. Other music videos inspired me to create that atmosphere, such as a song by Michael Jackson called Earth Song which uses fast pace shots to create an atmosphere for the audience so that their attention is gained. I wanted to create that atmosphere as many viewers now prefer much action and a fast pace story within a video. This is another way I use real media products to create the video.

Overall I feel that I have developed my on conventions with help from real media products to create my video and ancillary tasks, but to show their differences from real media products.    

The website

http://ryparsnips.wix.com/outoftouch 
This is my website to promote my album and music video. It contains an intro video and other features such as a gallery and a bio.

This is the first part of my website stating the name of the song and also the albums name.

I also have a gallery and a collection of the music which is on the album.

Progress report 13

Today I have handed in my work so far. The music video is completed to the best of my ability and also the covers have been handed in. My website however will be handed in on Monday due to technical issues.

Progress report 12

The video is near completion with the changes implemented from my peers. The insert is coming along greatly with the last set of lyrics in place. The front and back cover is also near completion and my website is nearly completed and nearly ready to be published.

Progress report 11

I have been given a review of my draft music video to my peers. They have suggested a few changes which shall come into effect immediately. These are the following changes:

·         Some scenes and shots within the video are too long and should be shorten down

·         A wider range of shots are needed for some scenes – I.E the outside running scene

·         The music itself should be cut down to at least 3:30 minutes

·         Use some ghosting effects by copying the same part and changing the opacity tool on Premiere pro

·         Use some colour correction to brighten up some of my shots.

Progress report 10

This time, I have finished off the majority of my website with some final touches which need to be added on nearer to the deadline. The album cover is still being arranged, but due to some feedback some my peers, the front cover had to be redone due to the original picture, but this shall be changed as soon as possible. A first draft has been completed and shall be shown to my peers for a review and if changes are necessary before the deadline.

Progress report 9

Today I have been working on my video edit. I have been adding on a ghosting effect which I hope will enhance on my story performance. I am also to continue improving my CD cover and to finish building my website which as mentioned will feature the music which shall be on my album, a bio, videos and a gallery to promote me and the album. This is being built on a pop theme template on Wix.com. 

Progress review 8

I have finished filming and now spending my time editing and also completing the website and the CD covers. I shall also use programmes such as Adobe illustrator, Premier Pro and I shall export all by the end of the deadline. This was the last thing I filmed -

This is significant to end my song as this symbolizes that the performer is out of time.

Front and back cover

This is my front and back cover which I shall stick with as it is a better version than the first version. I completed this on a website called canva which is a builder for many online contents.

 I shall work on this before the deadline.

Progress report 7

Today,  I have started my website using an online website builder called wix:
www.wix.com 
This provides me with a template to build my ideal website to promote the album and music which I am doing. This will compile of a gallery, bio, the songs on my album and other small pieces of info which will make my website look good.

Progress report 6

This time I'm finishing of the initial filming for the video and I have taken photos for the album covers, Lyrics booklets and also for the website which is in the process of being made.
A few photos which i took are below:

The next part of the project is the editing which as mentioned in my last progress report will be in premier pro from Adobe which has a wide range of effects and editing techniques which shall be available.

Also I shall be starting my CD cover and website.

Progress report 5

Today i decided to do some filming on my way home. I diverted to a little forest near to where I live and I shot some footage. One clip is below.

This will be included as well as a clip for the chorus which takes part in the forest. This is the unedited version.

Progress report 4

I have been busy filming external scenes while the weather is nice. Some external shots are done but more need to be completed. and by the end of next week i should be able to export my video clips onto Adobe premier Pro to edit.

Progress report 3

Today has been about recording a major scene in the chase. I and my camera operator shot this scene 6 times with different angles. we also did some behind the scenes shots of me and the camera operator which shall be used for the website or the booklet for my CD. Filming will continue and then editing shall begin.

Progress report 2

Today I have filmed some parts of the music video which may or may not be included within the initial video. Although some footage will be included in my website as deleted scenes and extra footage for people to see. My plan is to continue filming and to also take photos for a behind the scenes page on the website.

Progress report 1

So far I have been focusing on my research and planning in terms of preparation for my filming. This week I plan to start filming my piece. I will start with my outside shots as these are very accessible now at this time of the year.
Filming in the studio area will follow shortly, then I shall begin to edit the whole video. I will also need to gain access to a quality version of the song which is clear to listen to and place over the footage.
I shall be filming from a tablet- The Samsung galaxy tab 4 which has a good camera to shoot the required footage needed. This saves any expensive equipment from school being damaged on location.

Risk assessment

Email to Record company

I have sent an e-mail to the associated record company which holds legal copyright to the song in which I am using in the music video. Here below is a screenshot to show what was sent to the company:

CD cover practice

This is a mock up of my CD cover idea. More features will be added as there is further development.

This is just a mock of what I would like to have in the final piece. Of course there will be different songs from different eras which will be useful to create a mass audience.

My Back cover will look similar to this as I would love to show a contrast between isolation and society: