Monday 20 July 2015

Analysis of music artist website

I will be analyzing the website of singer Lana Del Rey -  http://lanadelrey.com/

When the page opens, a picture of the artist will appear whom is promoting a new album which catches the visitors eyes as the artist is the main focus of the image.


This is useful for promotion. This page appears and contains interactive buttons to purchase the album and to enter the main site. when the curser is over the interactive button, it becomes highlighted to show where the page is.


When the main page appears, at the top of the page is one of the artists music videos which plays. This is to promote the artists new album and would gain publicity by her fans. This is also useful to widen fan ratio and introduce new people to the page and become fond of the artist. At the top there are links to the different pages of the website. The links go to pages for news of the artist, Promotional offers, images and exclusives for the fans and other interactive pages to attract more to the fan base. The buttons in the right corner are links to the artist Facebook and Twitter feeds, as well as information, YouTube and gmail to gain more information on the artist.

Below this is images of the artists earlier releases which can be accessed by clicking on the images, Again this is useful for the growing fan base for the artist to gain access to her work and share this through social media to gain the artist publicity. This is thanks to Web 2.0 which has enabled the artist to broaden her horizon to new corners of the internet and across the globe.

This is the bottom of the page which shows links to YouTube video releases of the artists work and also can be accessed and viewed on the website. this allows fans and visitors to watch her work and again share this across the internet and gain international fandom. This is what the artist and her record companies want so she can grow in popularity.







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