One example of a music video which as raised concerns within the music industry and the public is "Blurred Lines". This raised concerns due to the lyrics which are used within the song which follows -
Looking at the article from the magazine Q, the writer looks at how one music video by Rihanna called "B**ch better have my money" which contains graphic murder and sexual content. As the writer says "An event video is designed to project power and money" which is what the artist and the record producers want but the writer also explains the flaw of this "usually ends up revealing an artists fatal flaws"
I agree with this as many artist are taking this gamble and as a result had led to their downfall in the music industry and has painted the artist in a bad light, which in many respects is their own fault but it also comes down to the demand of the mass audience and their expectations of music genre and style of song in which they expect the artist to perform.
All in all in today's modern society, these things are very common and many are now not offended by the artists actions because it is now common to do such things to gain a bigger audience base, but in many cases I agree that an artists attempt to rebrand themselves can be a big failure for not only them but for the produces and the record business.
Controversy has made a bad repetition within many music videos over the years, but does not last as long as other controversial topics. This is because as a generation, we (The audience) is not shocked as these types of videos are a part in a teenagers life, and to them may not seem so bad. However the older generation of people in society today believe that these music videos encourage bad behaviour and attitudes, in which people believe that the behaviour exhibited by the artist is ok to do. This can lead to many behaveial disformalaties such as excessive dieting or criminal acts which can tarnish the artists public image.
Sources
Q magazine extract
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