Anlysis of music video

This is the original music video that we will be using to create a one minute long segment of the song. The song is called "You don't want to dance with me" by the group Monarchy.



The song was released in February of 2013. The song consists of two singers, one male and one female which is used to contrast the different feelings of the singers.

Th lighting changes from time to time from pitch black to a blue spotlight which shines on the two artists and the extras. The camera is mainly using close ups and mid shots of the artists. This connects to Goodwin's Conventions as the fans want to see the artists and maintain popularity for the band so if they are the main focus then the fans know that they are that particular band. This is also very important in terms of publicity and again links to goodwins conventions. Both artists within the music video are represented equally with lengths of camera duration and shots, however there are parts of voyegeristic parts of the use if the female body which Gooswin had included within his convention theory and is very common with many music videos as they may link to the lyrics or to expan to a male orientated audience to gain more publicity and money. This is very effective within this and many like thi as it achieves  th appeal the artists and the music company wants.