Music video regulations.

In 2014, David Cameron announced that there will be age restrictions on music videos. This pilot scheme was in the leadership of the BBFC (British Board of Film Classification) whom co-operated with leading internet pioneers such as Google and YouTube. This was brought up due to parents concerns of their children seeing inappropriate content on such music videos such as "B**ch better have my money" by Rihanna and using sexual stereotypes in the videos for example "Blurred lines" by Robin Thicke". As of 2015, this scheme has disappeared completely due to lack of success. This is as many people whom worked in the music industry and enthusiasts of video's believed that it will not work because on the internet, the regulations cannot be constantly overseen as it can be on television. However parents of young children are still concerned with these music videos having an effect on their children's way of growing up on these stereotypes.

On an interview on BBC radio 4's "Today" programme on the 1st October 2014, an ex associate editor of the Sunday times and now a writer on NME Chrissie Murison is convinced that the scheme "will not work" as through this law, the music video industry will gain a bigger audience because they will want to watch these age rated videos.

In an article from the Guardian (23rd August 2014), the writer explores the short term view of the regulation process and links back to a survey in 2007 by the American Psychological Association. their report concluded that there is "a direct link between pop media consumed by children and three of the most common mental health problems" This could be seen as not trust worthy but does support the need for regulations on music videos. the article also contains a statement from the BBFC whom say that parents "felt that music videos should be subject to guidelines........ a music video was an intense , graphic viewing experience" and links to music video's as "Watching a film concentrated in three minutes". This I believe is true as a film stretches out while a music video is compact and to an extent full of the wrong messages to the younger generation.

In my opinion I believe that in all fairness that this regulation of music videos would have not worked in reality due to the reality that no one can stop anyone viewing this type of context on the internet now, parents can not be strict as their children may be watching these music video's at a friends and that the internet has expanded to a point where now these videos can be accessed anywhere and at anytime.

source - http://www.musiclawupdates.com/?p=5661 - BBFC music video regulations
http://www.theguardian.com/music/2014/aug/23/will-age-rating-classifications-music-video-work