The distribution of music in todays society has been more easy than before. the industries themselves can upload specific tracks on to a specific website through a contract. However, physical distribution is also a key part to the music industry to reach the audience who can't access the internet. The industries will hire such companies who distribute the music through physical format to stores all around the world to grab the attention of the attended audience. As an editor on an article called Tune Core explains why distribution is important - "The music industry is about distribution. Record labels make the "thing" to give to the distributor. The distributor puts the "thing" in the store. The record label then markets the "thing" to create demand. Stores have a limited amount of shelf space and can only have a limited number of CDs in stock. If a CD is not on a shelf, it cannot sell. Therefore, having a powerful distributor is important as it can force CDs onto the shelves " [1]
There is competition within the distribution industry as these companies want to make as much money as possible so that they can turn a profit. They also invest in artists or professionals to design an eye catching cover to grab their intended audience. As well as this, the input of the singer is also important. They would be considering the following, "How do I promote my music? How do I better reach my fans?" [2] With this in mind, this can now be imputed into the CD distribution and then allow time for sales of the CDs. The distributors will then get a percentage of money made and the rest will go to the artist.
[1] - http://www.tunecore.com/guides/promote_introduction
[2] - http://www.songcastmusic.com/faq/what-is-disc-on-demand
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