The author explains a little of the history and also explains how people use the art of video to create their own view on the world of music -"In the last 25 years, the invigorating art form of making a music video has grown to be one of the most influential and individually stylistic modes of production in the industry. From the first frame to the last, music videos serve as a blank canvas to your mind's eye, a place to show the world what you can really do when let loose with a camera." This is significant for a person to be encouraged to create something that has meaning to the person and to spread this across the world, for all to see.
The site page (article) has specific points on the processes of the video production. As the author has stated, the end product only has "one purpose: promotion." This would have to be in mind throughout, even though the creator has some form of artistic freedom.
"The music video is a promotional tool for the artist. It sometimes serves as a conduit to attention from a label, but more often it is a catalyst for CD sales or artist song downloads. While a hit video can do a lot for you as a director, its primary goal is to serve the music artist." The director and producers have to work with several guidelines and systems in order to produce the perfect music video such as the budget (small or a large budget), locations and licencing issues.
There is also a section on the workflow in which many people manage when creating such videos as there are many distraction which could halt production, but this can easily be diverted so that the inspiration and artistic value can continue. Storyboarding is another and crucial prospect when it comes to production. Below is a common storyboard which is used to visualise the actions and locations on the page:
This will be their backbone when the artist comes to producing the video itself and the idea's present can be changed later, which can affect the initial finished storyboard. But this is not a problem. of course this will be a key step in my own music video production and will be very useful to me during the production and even post production period.
After the video is complete the website looks at the "audio playback" aspect. The author quotes that (relevant to my video) "if you plan on doing any sort of lip and instrument synching, good technique is a vital part of your finished product." However from this can pose a little problem. From my own experience with my practice video, the timing of the lyrics on the audio and the footage recorded can be tricky to prize together, but this is possible - "prior to shooting your video, examine the song thoroughly. Find natural breaks in the song; then, using the editing software of your choice, cut the song up into parts and add an audio countdown to each segment." This will be useful when I come to do this
This article has been useful for this textual analysis of the production process of a music video. From this I have gained some ideas with the production and audio side.
Source:
http://www.videomaker.com/article/13049-the-art-of-making-a-music-video
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